I just got around to reading an article called “The Art of Social Change” sent to me by a friend earlier this Spring. My friend recommended the article to spur thinking about how we can motivate our patients and the public around change.
The author of the article, Kwame Anthony Appiah, writes about the importance of understanding deeper local contexts to help facilitate change: “First, begin with a dialogue of mutual respect, free of self-congratulation. Second, when you have a core of converts, organize a program of public commitment to new practices, which takes into account the traditions of the community. To end one practice ... you need to start another.”